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Thinking About Food

Wow. Fiona Apple sings the theme song. Fantastic, haunting animation. Great storyline about a little farmer discovering the truth behind a giant food processor. Plus, it promotes good food and undermines predatory corporations. Love this video/ad from Chipotle.     Films like this make you wonder about the true intentions of a business like Chipotle. But does it really matter in this case whether the truth is that we are being crassly manipulated, or that we are witnessing true corporate activism? I think it's the results that count. And this ad, which surely is going viral, will have a big effect. 

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