Thinking About Food

Wow. Fiona Apple sings the theme song. Fantastic, haunting animation. Great storyline about a little farmer discovering the truth behind a giant food processor. Plus, it promotes good food and undermines predatory corporations. Love this video/ad from Chipotle.  http://www.youtube.com/watch?   Films like this make you wonder about the true intentions of a business like Chipotle. But does it really matter in this case whether the truth is that we are being crassly manipulated, or that we are witnessing true corporate activism? I think it's the results that count. And this ad, which surely is going viral, will have a big effect.